Best Practices for Food & Drink Sites

Have you added Grow to your site, customized your appearance settings, and set up Co-Branded Sign Up, but don't know what to do next? If your site is in the food and drink niche, we'll cover the best practices to make sure you're getting the most out of Grow!

• Not a food and drink site? Check out our other Best Practice guides! 

Subscribe

Swap out all existing subscribe forms with Grow Subscribe forms to make sure you're obtaining reader consent to collect first-party data. There are several Subscribe form types to fit your desired set up:

• Spotlight Subscribe
• Pop Up Subscribe (It's Google-friendly; read more here!)
• Subscribe Manual Placement
• Click to Subscribe

We recommend enabling Pop Up Subscribe forms for food sites specifically, so readers who Jump to Recipe and skip over your Spotlight Subscribe form are still prompted to Subscribe!

Make sure your Subscribe forms are as specific as possible. Use the description to let subscribers know what kind of content to expect and how often and establish a personal connection with your readers.

Enable Subscribe Action Pack. These are additional opportunities for readers to subscribe, like when they bookmark your recipes for later and can help you build your superfan audience more quickly.

• Create Subscribe forms for seasonal recipes or recipes by course, then add them easily to specific posts using Category Targeting.
• Set up your Email Service Provider Integration or enable Automailer to deliver your content to your subscribers.

Recommended Content

Enable What's Next on Mobile. Since most of your readers are on mobile devices, this increases the chances of them clicking through to a second or third post!

Inline Recommended Content and Sidebar Recommended Content will serve you best for desktop readers. If you have over 15% desktop traffic, you should enable at least one of these widgets.

Recipe Card Save Button

We know most readers immediately use the Jump to Recipe button. If you're using Create, Tasty, or WordPress Recipe Maker recipe cards and have Jump to Recipe on your site, enable the Recipe Card Save Button.

This feature combined with Subscribe Action Pack can supercharge your subscription rate because readers who save the recipe will be prompted to subscribe!

Exclusive Content

Exclusive Content should be used for supplemental materials, like your e-cookbooks, measurement conversion guides, dietary substitution hacks, etc.

Place Exclusive Content widgets directly below your recipe card. Making sure you place Exclusive Content where the most readers can see it should lead to the best conversion rate.

We do not recommend locking your recipe cards. Readers who land on your post and jump to a locked recipe card will go back to their search results to find a recipe they can access.

You can read more about how to best use Exclusive Content on your site here!

Search

Grow's Search Experience can use your readers' Grow accounts to personalize their results and serve them the posts they're most likely to click. Provide your readers with the best experience possible and enable Search and set up Site Search Integration!