Now that you've added Grow to your site, it's time to start customizing your features. While Grow isn't one-size-fits-all, these best practices can ensure you're getting the most out of Grow!
Site Settings
Match Grow's colors to fit your site's aesthetic. These colors and color modes will impact all Grow widgets and help Grow integrate better with other elements.
Set up Co-Branded Sign Up and add your site's logo. This can help readers more confidently use Grow and encourage them to subscribe and sign up for a Grow Reader account!
Subscribe
Swap out all existing subscribe forms with Grow Subscribe forms to make sure you're obtaining reader consent to collect first-party data. There are several Subscribe form types to fit your desired set up:
- Spotlight Subscribe
- Pop Up Subscribe (It's Google-friendly; read more here!)
- Link Share
- Most Valuable Content Subscribe Form
- Subscribe Manual Placement
- Click to Subscribe
Make sure your Subscribe forms are as specific as possible. Use the description to let subscribers know what kind of content to expect and how often it's delivered, and establish a personal connection with your readers.
Enable Subscribe Action Pack. These are additional opportunities for readers to subscribe appear when readers interact with Grow's widgets, like when they bookmark your posts for later, and can help you build your superfan audience more quickly.
Set up Subscribe Redirect to personalize the reader-to-subscriber flow and direct your new subscribers to thank you pages, downloadable content, purchase pages, and more.
Integrate your Email Service Provider to automate sending Grow subscribers to your ESP and save time with manual CSV downloads and uploads.
Recommended Content
Enable What's Next on Mobile. For most sites, the majority of readers are on mobile devices. What's Next on Mobile increases the chances of readers clicking through to a second or third post!
Enable Inline Recommended Content and/or Sidebar Recommended Content if your site has over 15% desktop traffic.
If your content includes a lot of list posts and your reader behavior research points to readers scrolling up the page, enabling the Header Carousel on Desktop could lead to additional pageviews.
Notes on Recommended Content:
- Recommendations are recommended content, not related content.
- Recommendations will change over time as Grow learns your site and your readers.
- You can exclude specific posts and pages from Recommended Content.
Exclusive Content
Exclusive Content can help you provide added value to your content and encourage readers to subscribe. You can read more about how to best use Exclusive Content on your site here!
- If you have Create, Tasty, or WordPress Recipe Maker recipe or how-to cards on your site, enable Print Pass to maximize reader-to-subscriber conversions!
Grow Links
Using the Links Toolkit allows you to generate Email Connect links for support Email Service Provider newsletters and Grow Links to share on social media networks and anywhere else you're linking (or non-supported ESP emails).
These links let Grow identify users who land on your site, serving them personalized ads and increasing their value.
More identified users = more revenue in your pocket!
Let's Recap!
- Customize Grow to fit your brand.
- Make your Subscribe forms as specific as possible.
- Enable Subscribe Action Pack.
- Enable Recommended Content based on how readers browse your site.
- Use Grow Links (via the Links Toolkit) to share Grow Links anywhere you're linking to your site.
Some niches come with specific user behavior, so check out these niche-specific best practices if your site falls into the following: