Have you added Grow to your site, customized your appearance settings, and set up Co-Branded Sign Up, but don't know what to do next? If your site is in the home and garden niche, we'll cover the best practices to make sure you're getting the most out of Grow!
- Not a home and garden site? Check out our other Best Practice guides!
Swap out all existing subscribe forms with Grow Subscribe forms to make sure you're obtaining reader consent to collect first-party data. There are several Subscribe form types to fit your desired set up:
- Spotlight Subscribe
- Pop Up Subscribe (It's Google-friendly; read more here!)
- Subscribe Manual Placement
- Click to Subscribe
We recommend Spotlight Subscribe for most home and garden sites. If you use DIY cards and Jump to Card buttons in your posts, Pop Up Subscribe should be a better solution.
Make sure your Subscribe forms are as specific as possible. Use the description to let subscribers know what kind of content to expect and how often they will receive it, and establish a personal connection with your readers.
Enable Subscribe Action Pack. These are additional opportunities for readers to subscribe appear when readers interact with Grow's widgets (like when they bookmark your posts for later) and can help you build your superfan audience more quickly.
If your posts covers very distinct topics that draw different audiences, such as seasonal holiday decor or planting by climate zone, create category specific Subscribe forms then add them easily to the category's posts using Category Targeting.
- Pro Tip: Set up multiple newsletters and deliver your readers the content they're most interested in. You can use your Email Service Provider Integration to tell Grow which newsletter to send for each individual Subscribe form!
Enable What's Next on Mobile. Since most of your readers are on mobile devices, this increases the chances of them clicking through to a second or third post!
DIY Card Save Button
If you're using Create, Tasty, or WordPress Recipe Maker cards for your crafting instructions, enable the Recipe Card Save Button feature — especially if you have a Jump to Card button.
This feature combined with Subscribe Action Pack can supercharge your subscription rate because readers who save the instructions will be prompted to subscribe!
- Pro Tip: If you're using any kind of Jump to Card feature, create and enable a Pop Up Subscribe form to ensure readers who skip your content are still asked to Subscribe!
Exclusive Content should be used for supplemental materials, like your DIY instructions, growing guides, recommended tools, etc.
Place Exclusive Content widgets directly below your post's Most Valuable Content. (This is your DIY Card if you are using them!) Making sure you place Exclusive Content where the most readers can see it should lead to the best conversion rate.
Grow's Search Experience can use your readers' Grow accounts to personalize their results and serve them the posts they're most likely to click. Provide your readers with the best experience possible and enable Search and set up Site Search Integration!