Best Practices for Travel Sites

Adding customized appearance settings, and setting up Co-Branded Sign Up is just the beginning for Grow. If you are running a travel site, below we will cover the best practices to make sure you're getting the most out of Grow!

• Not a travel site? Check out our other Best Practice guides! 

Subscribe

Enable Spotlight Subscribe. Swap out all existing subscribe forms with Grow Subscribe forms to make sure you're obtaining reader consent to collect first-party data. For travel sites in general, we recommend Spotlight Subscribe. 

Enable Subscribe Action Pack. These are additional opportunities for readers to subscribe appear when readers interact with Grow's widgets, like when they bookmark your posts for later, and can help you build your superfan audience more quickly.

If your site covers different travel destinations and budgets, you can create category specific Subscribe forms, and then add them easily to the category's posts using Category Targeting.

• Pro tip: Set up multiple newsletters and deliver your readers the content they're most interested in. You can use your Email Service Provider Integration to tell Grow which newsletter to send for each individual Subscribe form!

Make sure your Subscribe forms are as specific as possible. Use the description to let subscribers know what kind of content to expect and how often and establish a personal connection with your readers. 

Recommended Content

Enable Inline Recommended Content. While your readers scroll through your site, your inline recommended content widget will be placed at the bottom of your post to encourage scroll on your site and keep reading. Although it is not common for travel sites if you have a recipe card 

• Pro tip: Using something like a list of travel destinations or items to pack will encourage scrolling through the whole post, and will lead to more engagement with your recommended content. 

Enable What’s Next on Mobile. Since most of your readers are on mobile devices, this increases the chances of them clicking through to a second or third post! This can lead to a lift in pageviews. 

Enable Header Carousel. Based on reader behavior, travel content encourages scrolling back up through posts since these sites tend to have lists of destinations or activities. Enabling the Header Carousel will allow readers to go back to check on one or to compare and lead to more pageviews as the carousel comes into view.

Exclusive Content

Exclusive Content should be used for content such as packing lists, itineraries, hiking map trails, etc.

Place Exclusive Content widgets directly below your post's Most Valuable Content. Making sure you place Exclusive Content where the most readers can see it should lead to the best conversion rate.

Exclusive Content is amazing for encouraging your readers to log in and make a Grow account while simultaneously subscribing to your content. Your readers will also subscribe and consent to being served personalized ads to access the download after scrolling through your full post and your display ads.

You can read more about how to best use Exclusive Content on your site here!