Spotlight Subscribe lets you build your mailing list while encouraging readers to sign up for Grow. It is an in-content call to action with conversion rates nearly three times as high as traditional methods.
How to Enable
To create a new Spotlight Subscribe form, navigate to Grow Publisher Portal > Subscribe > Click the Add New Form button. This will open up the Subscribe Wizard and walk you through creating a new Subscribe form.
Walking Through the Subscribe Wizard
Screen 1: Select the Subscribe Form Type. In this case, we are creating a Spotlight Subscribe Form:
Screen 2: This is where you'll start designing your form and can see a live updated preview. You can toggle between desktop and mobile view:
Here's what you'll fill out:
- Form Name: The name displayed in your Grow Publisher Portal Subscribe forms list
- Header: The bolded title the reader will see
- Body: Add any additional details here to help capture your readers
- Button: Your call-to-action
- (Optional) Add A Photo: 1:1 Aspect Ratio is recommended
- (Optional) Enable Automailer Email: This will add Subscribers from this Subscribe form to your Automailer List. Toggle it off if you do not want to send Automailer emails.
Screen 3: Congratulations - you've set up a new Spotlight Subscribe form!
Click the Show Me My New Form button to set up any Email Service Provider integrations and/or Category Targeting.
Note: If you'd like for your Spotlight Subscribe form to display across all posts on your site, you'll want to select that form in the Default Spotlight Subscribe Form setting:
You can find your Default Spotlight Subscribe Form Setting by navigating to Grow Publisher Portal > Subscribe > Settings.