Tracking Grow Events in Google Analytics 4

If you are interested in tracking Grow performance on your site, we have settings available that allow you to see certain events in your Google analytics (GA4) dashboard. 

This is just a temporary solution!

Our Product Team is working on building out more meaningful analytics for the Grow Publisher Portal, and we need your help! Please take a few minutes to tell us what actionable data and metrics you'd like to see by filling out this quick Grow Events User Survey! 🥳

Tracking Grow Events in GA4

Note: You will need to be running Google Analytics 4 (GA4) on your site to see these events. 
It's also important to remember that event reporting in GA4 is delayed. 

In your GA4 dashboard, go to Reports > Engagement > Events and Grow will show up as an event once people start using it (events can also be found in GA4 under the Realtime Overview):

Favorites

• favorite - This counts how many times someone clicks the heart button on the main widget.

Recommended Content

• recs_in_content_click - This counts how many times a reader clicks one of the links via the inline recommended content widget.

• recs_scroll_carousel_click - This counts how many times a reader clicks one of the links via the header carousel.

• recs_sidebar_click - This happens when one of the sidebar recommended items is clicked.

• recs_whats_next_click - This is when someone clicks on the What's Next recommended content link.

Widget

• render - This event fires when Grow loads on a page.

Search

• search_result_click - This occurs when someone clicks a search result.

• open_search - This happens when someone opens the search view.