Cookies Are Going Away (For Real) In 2024
Here’s what you need to know.
A reader visits your website. Cookies in their browser history tell advertisers this reader owns a dog. The reader is served ads for dog food.
😕 Reader: Readers can appreciate the relevance and value of personalized ads but may be wary of privacy concerns.
😄 Advertiser: Advertisers pay for ads on your site knowing their target audience will see them.
😄 Publisher (You): You make money when advertisers serve their ads to the people most likely to engage with their brand.
Third-Party Cookie Deprecation in Chrome Starts in January 2024
No more third-party cookies due to privacy laws! The time to prepare is right now.
Without third-party cookies, advertisers can’t identify their target audience (e.g. dog owners), so they aren’t willing to pay top dollar to serve ads.
😕 Reader: Your readers get ads that aren’t useful to them!
🙁 Advertiser: Advertisers can no longer serve personalized ads, so they pay less for ad impressions and serve irrelevant ads — or no ads at all.
🙁 Publisher (You): When advertisers can’t reach their target audience, your ad revenue drops.
How Can Publishers Earn Top Dollar for Ads Without Cookies?
Grow is a privacy-centric solution that helps publishers build authenticated traffic. Authenticated traffic helps advertisers reach the right audiences!
😄 Reader: Readers can enjoy your content and share their consent to receive personalized ads based on their interests.
😄 Advertiser: Advertisers can reach their target audience — dog owners — and serve them relevant ads.
😄 Publisher (You): You earn more money from ad placements on your site by increasing the number of authenticated visitors, providing advertisers the information they need in a privacy-centric way.
Grow Benefits Everyone!
Your advertisers spend, your visitors keep coming back for more, and your business thrives.
😄 Reader: Readers see personalized ads that respect their privacy while enjoying your incredible, free content.
😄 Advertiser: Advertisers reach their target audience — real dog owners — on your site… and on thousands of other Grow sites.
😄 Publisher (You): You make money, and so do other publishers, by working together to help advertisers reach the right people.