Tracking Grow Events in Google Analytics

If you're interested in seeing how Grow is working on your site, you can look in Google Analytics to see the performance of several Grow events. You will need to be running Universal Analytics to see these events. 

Step 1: Go to Behavior > Events > Overview > Event Category and Grow will show up as an event once people start using it.

Step 2: To get to the individual event actions, click on Grow under Event Category

Step 3: Then click on Event Action

Below is a list of the various events that Grow displays via Google Analytics and what they represent.

Google Analytics Events:

Favorites

• favorite - This counts how many times someone clicks the heart button on the main widget.

• favorite_from_create - When someone uses the save button in a Create card.

• favorite_from_sdk - When someone uses the save button in WPRM.

Recommended Content

• recs_in_content_click - This counts how many times a reader clicks one of the links via the inline recommended content widget.

• recs_scroll_carousel_click - This counts how many times a reader clicks one of the links via the header carousel.

• recs_whats_next_click - This is when someone clicks on the What's Next recommended content link.

Bookmarks

• view_bookmarks - When someone clicks on the bookmarks link in the widget.

• bookmark_result_click - When someone clicks back to your site from their bookmark screen.

Widget

• tooltip_learn_more_click - This is when someone clicks the learn more link in the Tooltip that appears when users are signed out.

• tooltip_sign_up_click - When someone clicks to sign up for Grow through the tooltip that appears when users are signed out.

• open_widget_menu_click - This is counting the number of times the Grow menu is opening.

• login_success - When someone logs in via the widget.

• sign_up_success - When someone signs up via the main Grow widget

Share

• share_pinterest - This is when someone uses the Pinterest share button within the widget.

• share_facebook - This is when someone uses the Facebook share button within the widget.

• share_twitter - This is when someone uses the Twitter share button within the widget.

• share_from_search_click - This is when someone clicks the share button while in the search screen.

Search

• search_result_click - This is when someone clicks a search result.

• open_search - This is when someone opens the search view.

Subscribe

• subscribe_sign_up_click -This is when someone clicks the Sign Up button on a Spotlight Subscribe form after having subscribed via a Spotlight Subscribe form. 

• subscribe_inline_success - This is when someone successfully signs up through a Spotlight Subscribe form.

• subscribe_popup_sign_up_click -This is when someone clicks the Sign Up button on a Pop Up Subscribe form after having subscribed via a Pop Up Subscribe form. 
• subscribe_popup_success - This is when someone successfully signs up through a Pop Up Subscribe form.
• subscribe_clicktosubscribe_sign_up_click - This is when someone clicks the Sign Up button on a Click to Subscribe form after having subscribed via a Click to Subscribe form. 
• subscribe_clicktosubscribe_success - This is when someone successfully signs up through a Click to Subscribe form.

Exclusive Content 

• locked_content_sign_up_click - The sign up button on the locked content widget is clicked.

• locked_content_unlocked - The locked content is unlocked because the reader has signed in.

This list is likely to update as new features are added!