What’s an A/B Test?
An A/B test is where there are two variations of a feature shown to visitors and it’s split amongst traffic.
For example, say we run an A/B test for 30% of traffic:
15% will see version A of the test
15% sees version B of the test
Version A refers to the ‘control' or the current version of the feature. Version B refers to the test or the new version of the feature.
An example of a previous A/B test would be when we tested different versions of the Grow widget:
Will I know what test will be running?
Not really - unless you catch it out in the wild!
Enabling Grow Labs allows the development team to push out tests more quickly and allows us the ability to test different recommendations/settings for Grow.
All these tests are done in the name of gathering that first-party data, which means more $$ in your pockets.
Sounds great! Why should I enable Grow Labs though?
Enabling Grow Labs will automatically make your site eligible for our beta testing phases, which means you'll get early access to all of our up-and-coming features!
Your site will also participate in A/B tests, which allows the Grow development team to make data-driven decisions when implementing new features for Grow. We carefully analyze the results of these tests and ask important questions such as:
- Did we observe an increase in subscribers?
- Did we see a rise in sign-ups for Grow?
By answering these questions and gathering valuable insights, we can confidently deploy changes and recommendations to enhance the Grow experience for all our users.
Are you excited to have early access to new features and play a role in shaping Grow's development? If YES, enable Grow Labs today!