Grow has two main objectives:
- To help you engage with your readers in more meaningful ways
- To help you to identify traffic and solve for the deprecation of third-party cookies
Advertiser spend is based on your audience and historically there are some parts of your audience that advertisers are not willing to pay a premium for.
Grow SmartLock is a feature that adds a strong Call-to-Action for the parts of your audience that advertisers are not paying a premium for.
This feature allows you the opportunity to better monetize this part of your audience, and it can connect with your email service provider (ESP) OR Automailer, so that you can continue to engage with these readers and build out your list.
This feature will only appear for readers that we have determined advertisers were not inclined to pay a premium for, and your participation in Grow Labs offers you the unique opportunity to reap the benefits of converting traffic that you might otherwise have missed.
Where can I find the Smart Lock Settings?
You can find Smart Lock Actions within your Grow Dashboard > Subscribe > Settings.
No action is required to enable Smart Lock. Your participation in Grow Labs is all that's needed to use this feature. To connect Smart Lock to your ESP, first be sure that you have set up your ESP integrations.
How to send Smart Lock Subscribers to your Email Service Provider
Once you have confirmed that your ESP integration is set up correctly, you'll want to add Actions for your Smart Lock Subscribers. These Actions tell Grow which list or series you’d like to add these subscribers to in your ESP.
We are currently Integrated with:
SmartLock and Automailer
If you are using Automailer and would like SmartLock subscribers to receive Automailer emails instead of using an integration and action, you can enable the Automailer List setting.