Learn more about what readers are consenting to when they subscribe via Grow.
Collecting Explicit Consent
When a reader signs up to receive emails via a Grow Subscribe form, they also have to check the box that acknowledges they are giving consent for you to send them emails.
Users are also giving consent to receive personalized ads. Collecting explicit consent for both is an important part of Grow and the goal to collect first-party data.
Obtaining both consents allows Mediavine to create anonymized identifiers with demographic information. This allows advertisers to continue to serve personalized ads – in a privacy-centric way.
Will having consent for both impact my subscriber rates?
We have A/B tested this (and all Grow features) extensively and collecting dual consent did not affect the conversion rates of subscribers.