When Grow can recognize readers arriving from your GRO emails and DMs, it can serve them personalized ads. GRO Pro users have access to a setting that enables Grow to identify incoming GRO traffic on their sites.
GRO Advanced Tracking
When Advanced Tracking is enabled in your GRO account, GRO adds a hashed version of each subscriber's email address to the links in your GRO saved-link emails and DMs. Grow uses this hashed email address to recognize returning subscribers who arrive on your site after clicking those links.
Most GRO Pro users enable Advanced Tracking during onboarding. If you did not enable Advanced Tracking when you set up GRO, learn how to turn it on in GRO's Advanced Tracking guide.
Enabling Advanced Tracking in GRO's settings is all you need to do. There are no additional settings to enable in Grow Publisher Portal.
Want more information about GRO?
- GRO Integration Basics
- GRO and Grow: Frequently Asked Questions
- Check out their website to learn more, access their resources, and get started today!