Form Density is a dynamic setting that allows you to place multiple subscribe forms within your content. Compatible with a variety of content types, this feature makes it easy to turn casual readers into committed subscribers.
How Does Form Density Work?
This setting allows you to easily include multiple Spotlight Subscribe forms in your content. This not only simplifies form management for you, but it also aims to significantly increase the collection of unique email addresses. A larger list of active users provides the potential to have a larger percentage of engaged readers on your site.
*Note: this setting only applies to the Spotlight Subscribe form type at this time
Why Adjust Form Density?
Incorporating more than one Spotlight Subscribe form into your long-form content can:
- Reduce the Manual Effort - No need to manually place each subscribe form!
- Increase Form Viewability and Subscription Success - More forms = more visibility, increasing chances that readers will subscribe.
How It Works
Grow’s script uses intelligent placement and automatic density adjustment to determine where to place the additional forms. Here are a few more things to keep in mind:
- Content Height Measurement - Grow automatically measures the “height” of your content to determine the optimal placement for the number of forms.
- Respecting Manual Placements - Any manually placed forms will remain set, with automatic placements filling in around them.
How to Set It Up
To adjust your form density, head to the Subscribe tab in your Grow Publisher Portal, and then go to the Settings page.
Next, select the option for your form density.
Multi Form- Depending on page length, the Multi Form will place additional Spotlight Subscribe forms throughout your content.
If your posts are very long or your site features infinite scroll, many readers can go past the current Spotlight Subscribe form placement (15% of the way into content) without subscribing.
Adding in additional placements will encourage readers to subscribe, especially if they’re engaged enough to make it through the majority of your post.
Single Form- will place one single Spotlight Subscribe form on each page.
Once you save your changes, you’re all set!
Want to learn more about Grow’s subscribe forms? Check out our detailed guide on Subscribe Form Types to better understand the different options available for your site!