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A/B Testing Spotlight Search

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  • Official comment
    Ben Rodriguez

    Hi there!

    We recommend making your Subscribe form language as specific as possible. Readers are subscribing to your content because they appreciate your expertise and authority, as well as the personal connection to you. Conversion rates tend to improve when personalized language is used in Subscribe forms.

    That being said, you could set up Subscribe Manual Placement forms with different language on specific posts to test whether language impacts your conversion rates. If you do not enable “Allow default form” in the Subscribe Manual Placement form's Advanced Settings, only the manually-placed form will display on that post.

    You could also use alternative Spotlight or Pop Up Subscribe forms for posts in specific categories using Category Targeting.

  • Info

    Thanks for the input and suggestions, Ben Rodriguez. Much appreciated… and I'll check these out.

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