Grow uses artificial intelligence to recommend personalized content to logged in users. For anonymous (non-logged in) users, Grow will recommend the content most likely to be consumed based on context.
If a user is browsing anonymously, or is logged out, we'll be showing them content that they’ll most likely want to see based on the behavior of other users who read the same article.
If a user is logged in, the widgets will display content from your site that a user is most likely to read based on what they’ve favorited, shared and clicked on from other recommendation widgets.
Keep in mind that Recommended Content is different for each reader, so you (as the site owner) will likely get different recommendations than others!