Suggestion for Automailer Features
A suggestion that would make the automailer a million times better is more customization of the appearance of the letter itself, but also being able to pick a time to send out the emails so you're hitting your audiences inbox when they're the most active by looking at your analytics. As that may increase your open rate.
I love the automailer and use it exclusively, so it would be really awesome to have just a few ways to make it even more like a proper email marketing tool.
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Official comment
Hey Julie!
Thanks for the suggestions! I have logged the appearance adjustment request with the Grow Engineering Team.As for sending time, Automailer does initially send subscribers emails on the same day of the week and time of day they initially subscribe – which should coincide with their browsing habits. Over time, it looks at when they actually open the emails and will adjust sending time to ensure emails arrive in their inboxes at the time of day and day of the week they actually read them!
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Wow! I had no idea it was so intuitive! I have honestly been so pleased with it in general and this makes me even more impressed with it. I get really great results and have been using it exclusively for my email marketing. Thanks for the reply back and information!
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Another suggestion: I love the automailer, but my blog is very seasonal (gardening). The automailer often picks articles that aren't relevant to the season. It would be great to be able to at least point it to categories or topics that readers want to read about in a given month.
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Hi Jeanne Grunert !
Grow's recommendation engine does have recency, seasonal, and popularity biases programmed in, so Recommended Content whever it appears (Recommended Content widgets, Automailer, and Search) should consider these facets as it suggests posts to each reader. Other factors that influence Recommended Content are reader behavior: posts viewed, clicked on from Grow features, saved, or shared. It's important to remember Recommended Content is personalized to each and every reader.As a publisher, you use your site very differently than your readers do and can work ahead or out of season to get content ready in time for peak browsing. This can lead to your recommendations looking strange or out of season compared to what your readers see!
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That's interesting and a great point. So the newsletter that I see in my inbox is not what my readers see?
Why does it pull content (and where does it get it from) that's no longer on my site, like a logo from 4 to 7 years ago?
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That's correct. No two Automailer emails are alike.
That sounds like Grow is able to access cached content on your site. Clearing your site's caches and Refreshing Posts in Grow should help clear deleted posts out of Grow's features.0
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